SPECIAL PROJECT MISSION:
In honor of the 70th Anniversary of Writers Guild of America, West – Find a way to creatively present Where It Begins ad campaign directly to entertainment industry leaders.
In honor of the 70th Anniversary of Writers Guild of America, West – Find a way to creatively present Where It Begins ad campaign directly to entertainment industry leaders.
PROJECT DELIVERABLES:
Custom leather cardholder and elegant pen housing a set of note cards featuring each ad from the Where It Begins campaign. A personalized letter from the President of WGA, West accompanies each gift set. This not only reached its targeted audience, it expanded the campaign’s reach by being distributed from the desks of industry opinion leaders.
The ads feature familiar lines from film and television shows so memorable they became part of our culture. Matching these lines with striking black and white portraits of the writers who authored them, this campaign was featured on several major billboards in Los Angeles.
Project Architect - Oscar-winning writer/producer Marc Norman (Shakespeare in Love)
WGA Committee Members Ron Bass, Tim O’Donnell, and Terry Curtis Fox
Photographed by Mark Hanauer
Custom leather cardholder and elegant pen housing a set of note cards featuring each ad from the Where It Begins campaign. A personalized letter from the President of WGA, West accompanies each gift set. This not only reached its targeted audience, it expanded the campaign’s reach by being distributed from the desks of industry opinion leaders.
The ads feature familiar lines from film and television shows so memorable they became part of our culture. Matching these lines with striking black and white portraits of the writers who authored them, this campaign was featured on several major billboards in Los Angeles.
Project Architect - Oscar-winning writer/producer Marc Norman (Shakespeare in Love)
WGA Committee Members Ron Bass, Tim O’Donnell, and Terry Curtis Fox
Photographed by Mark Hanauer